Improving user experience to boost your checkout conversions
Speed and convenience are critical features of a well designed checkout. Imagine if you will; it’s 7am, the alarm has sounded and your customer instantly checks their social media accounts. A product...
View Article3 themes we’re expecting to see at IRCE
We are just days away from the largest ecommerce show of the year, The International Retail Conference and Exhibition, or IRCE as it’s better known. With more than 10,000 technology vendors, retailers...
View ArticlemCommerce UX: where to start and what you should focus on
http://go.postcodeanywhere.com/mobile-ux-advice/
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US retail ecommerce: what can we learn from the major players?
This month I’ve been taking a look at how some of the well-established US ecommerce sites handle online user experience and the tools/techniques they use to persuade people to part with hard earned...
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Customer lists: using data to drive ecommerce personalisation
Lists are a common ecommerce feature; it’s rare to find a retail site without at least one of the following list types: Wishlist Saved items Gift list However, what is rare to find is personalisation...
View ArticleImproving user experience to boost checkout conversions – webinar
http://go.postcodeanywhere.com/ux-conversion-webinar
View ArticleWhat does a good online customer journey look like? – infographic
http://go.postcodeanywhere.com/online-customer-journey
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Five simple ways to boost online conversion this Christmas
As Christmas approaches fast and marketers make last minute improvements to the website to support peak trading, I thought I’d look at five proven ways for driving online conversion that are relatively...
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14 Friction Points at the Ecommerce Checkout and How to Reduce Them
Checkout is the last mile in the ecommerce funnel. Conversions can suffer if all your optimisation efforts are placed only at the top and middle of the funnel i.e. customer acquisition and optimising...
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Top tips for optimising forms for mobiles
Have you ever started to fill out a form and then given up halfway through? The data we’ve seen from retailers shows that this behaviour is extremely common, particularly on mobiles. Whether a user is...
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BIG UX Lessons for Small Sites
Ecommerce usage has exploded in the U.S! Even Black Friday crowds have opted to order through the internet, where Black Friday specials have also been introduced. But not all ecommerce sites, are...
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3 Black Friday predictions
There is now just days to go until the biggest event in the retailer calendar. Despite being a relatively new phenomenon, Black Friday sales this year are expected to set the record for the UK’s...
View ArticleThe Future of Retail – Predicted retail trends for 2016
In retail, things move fast, very fast – and a business’ ability to succeed comes down to two main actions – how well they can keep up and how quickly they can adapt. In this guide, some of the...
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What UX insights can we learn from the online checkouts of four leading...
It’s useful to keep an eye on the checkouts of high volume traffic sites as typically they receive a lot of CRO attention and are in a state of constant refinement, providing useful insight. Travel is...
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91% of online retailers in the US say quality data is important to running...
We recently completed a piece of research with the experts from Internet Retailer with a goal of gathering insights from 115 US based internet retail professionals about their ecommerce checkouts, and...
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Luxury check-in UX Review of Guoman Hotels Online Booking Journey
January is a pretty dismal month, rubbish weather, festive season well and truly over and summer sunshine still a long way off – so I thought I’d cheer myself up by booking a weekend away in the...
View ArticleTop UX Features of a Hotel Booking Website – Infographic
http://go.postcodeanywhere.com/l/52622/2016-01-19/94j6mb
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Great UX Lessons From the Top 5 Hotel Websites
Every industry has its challenges when it comes to website design and the User Experience (UX). Like the UX of ecommerce websites, tailored to consumers purchasing hard goods, hotel websites must...
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7 extensions & integrations to help improve your Magento store and marketing
After my initial interview on the PCA Predict blog, I was asked to write a piece about modules and integrations which I recommend to my Magento clients. I’ve tried to keep the piece quite broad, so...
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Blue Monday becomes Blue January for online travel industry
The third Monday in January (falling on Monday 18th in 2016), nicknamed ‘Blue Monday’, is supposedly the most depressing day of the year when many indulge in a bit of online retail therapy or go...
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